American Express
American Express’s new brand identity redesign by Pentagram and Bringing the new direction to life by creating a library of assets to be used on their brand site, marketing materials and social channels.
Client: American Express
Agency: Day One Agency
Creative Director: Rachel Albright
Associate Creative Director: Maayan Pearl
Photography: Eun Hee Kwon
Campaign Content
Original photography extending the campaign content’s rebrand into assets for social and digital platforms. This evergreen content mixes seasonal thematics and retail posts.
EMP Summer House
Original photography extending the campaign content’s rebrand into assets for social and digital platforms. This evergreen content mixes seasonal thematics and BFPL retailer product.
