Brookfield Place
Brookfield Place (BFPL) New York is one of Brookfield’s most iconic destinations that brings together modern office space, cultural experiences, curated dining and world-class shopping. Working in partnership with Addison and Day One Agencies to bring to life the rebrand to create assets for massive media buys and marketing materials.
The new branding and photo direction leaned into a more modern and sophisticated approach. The imagery is iconic and memorable. The campaign was executed through Brookfield’s digital platforms, in store signage, out of home advertising and Instagram. In addition to creating and art directing original content for BFPL, I also art directed the influencer campaigns for their social platforms.
Client: Brookfield Place
Agency: Addison & Day One Agency
Creative Director: Rachel Albright Design Director:
Stéphanie Bazhdavela
Associate Creative Director: Maayan Pearl
Photography: Brian Edwards
Campaign Content
Original photography extending the campaign content’s rebrand into assets for social and digital platforms. This evergreen content mixes seasonal thematics and retail posts.
Influencer Content
Original photography extending the campaign content’s rebrand into assets for social and digital platforms. This evergreen content mixes seasonal thematics and BFPL retailer product.
